)
Summer Training Reports will be evaluated by the Board of Examiners comprising ofFOURTH SEMESTER EXAMINATION
Course Code Paper L T/P Credits
BJ(MC) 101 Writing for Media 5 - 5
BJ(MC) 103 Socio-Economic & Political Scenario 5 - 5
BJ(MC) 105 Introduction to Communication 4 - 4
BJ(MC) 107 Basics of Design & Graphics 4 - 4
*
Practical
BJ(MC) 109 Indian Culture 5 - 5 BJ(MC) 151 Communication Lab - 4 2
BJ(MC) 153 Design & Graphics Lab - 4 2
BJ(MC) 155 Computer Lab-I - 4 2
Total
18 12 24 SECOND SEMESTER EXAMINATION
Course Code Paper L T/P Credits
BJ(MC) 102 History of Print & Broadcasting in India 5 - 5
BJ(MC) 104 Print Journalism-I 4 - 4
BJ(MC) 106 Media Laws & Ethics 5 - 5
BJ(MC) 108 Still Photography 4 - 4
Practical
BJ(MC) 152 Print Journalism Lab-I - 4 2
BJ(MC) 154 Photo Lab - 4 2
BJ(MC) 156 Computer Lab-II - 4 2
Total
18 12 24 Soon after the Second Semester End-Term Examination, students will undergo training in
Print Media for four weeks and will submit a comprehensive Summer Training Report
(STR) alongwith a Power Point Presentation incorporating the work done during the
training.
The hard copy of the STR (in duplicate) is to be submitted alongwith a soft copy of Power
Point Presentation at least 4 weeks before the commencement of End Term Examination
of the Third semester.
THIRD SEMESTER EXAMINATION
Course Code Paper L T/P Credits
BJ(MC) 201 Development & Communication 5 - 5
BJ(MC) 203 Print Journalism-II 5 - 5
BJ(MC) 205 Radio Journalism &
Production 4 - 4
BJ(MC) 207 Basics of Camera, Lights & Sound 4 - 4
**BJ(MC) 209 Summer Training Report 0 - 4
Practical
BJ(MC) 251 Print Journalism Lab-II - 4 2
BJ(MC) 253 Radio Journalism &
Production Lab - 4 2
BJ(MC) 255 Operation & Handling of Video
Equipment Lab - 4 2
Total
18 12 28 **
an Internal Examiner and one External Examiner separately out of 50 marks each. The
External Examiner will be appointed by the Vice Chancellor.
Course Code Paper L T/P Credits
BJ(MC) 202 Television Journalism &
Production 5 5
BJ(MC) 204 Introduction to Advertising 5 - 5
BJ(MC) 206 Public Relations 4 - 4
BJ(MC) 208 New Media 4 - 4
Practical
BJ(MC) 252 Television Journalism &
Production Lab - 4 2
BJ(MC) 254 Public Relations Lab - 4 2
BJ(MC) 256 New Media Lab - 4 2
Total
18 12 24 Soon after the Fourth Semester End Term Examination, each student will undergo a
Functional Exposure Training for six weeks in Electronic Media/Advertising /Public
Relations and will submit a Functional Exposure Report [FER] alongwith the Power Point
Presentation containing the actual experiential learning. The hard copy of the FER (in
duplicate) is to be submitted alongwith a soft copy of the Power Point Presentation, at least
4 weeks before the commencement of End Term Examination of the Fifth semester.
FIFTH SEMESTER EXAMINATION
Course Code Paper L T/P Credits
BJ(MC) 301 Advertising Practices 5 - 5
BJ(MC) 303 Event Management: Principles & Methods 4 - 4
BJ(MC) 305 Media Research 5 - 5
BJ(MC) 307 Environment Communication 3 - 3
***BJ(MC) 309 Functional Exposure Report 0 - 4
Practical
BJ(MC) 351 Advertising Lab - 4 2
BJ(MC) 353 Event Management Lab - 4 2
BJ(MC) 355 Media Research Lab - 4 2
Total
17 12 27 ***
evaluated out of 50 marks each by a Board of Examiners comprising of Director/Principal
or his/her nominee and one External Examiner to be appointed by the Vice-Chancellor.
Every student will be assigned the Final Project at the end of the Fifth Semester. The Final
Project will be pursued by him/her under the supervision of an internal supervisor in the
Sixth semester. The student will make his/her final project on the subject/theme approved
by the Director of the Institute/HOD in the fifth semester. The Project Reports
(induplicate) both hard & soft copy will be submitted by the students at least four weeks
prior to the date of commencement of the End-Term Examination of the Sixth Semester.
At the time of viva, the students will make a Power Point Presentation of the Final Project.
The Functional Exposure Report [FER] carries 100 marks. The report will be SIXTH SEMESTER EXAMINATION
Course Code Paper L T/P Credits
BJ(MC) 302 Media Organisation & Management 4 - 4
BJ(MC) 304 Contemporary Issues 5 - 5
BJ(MC) 306 Global Media Scenario 4 - 4
Practical
**** BJ(MC) 352 Final Project - - 12
BJ(MC) 354 Comprehensive Viva - - 4
Total
13 - 29 ****The Final Project Report carries 100 Marks. It will be evaluated by External and Internal
Examiners separately from out of 50 marks each. The External Examiner will be appointed by
the Vice Chancellor.
Note :
Total number of the credits for the BJ(MC) programme = 156
Each student is required to appear in examinations of all courses. However, for the award of
degree a student must secure at least 150 credits.
FIRST SEMESTER
WRITING FOR MEDIA
Course Code : BJ(MC) 101 L: 5 T/P : 0 CREDITS : 5
Objectives of the Course:
1. Equip themselves with the nuances of writing.
2. Develop both linguistics and communication abilities.
3. Write correctly using proper grammar, vocabulary, syntax, spellings and punctuation.
4. Differentiate between Writing for Print Media and Writing for the Ear.
5. List salient features of Writing for Print Media and Electronic Media and Ad Copies with
emphasis on their styles.
On completion of the course students should be able to: Marks for Internal Assessment: 25
Unit -I [Essentials of Good Writing] L-18
1. Is writing an art or a craft?
i. Can I write?
2. Kinds of Media Writing:
i. Writing to Inform
ii. Writing to Describe
iii. Writing to Persuade
3. The ABCD of Media Writing
i. Accuracy
ii. Brevity
iii. Clarity
iv. Discernment
4. Writing Simply
5. Vocabulary
i. Vocabulary Building: Using Dictionaries and Thesauri
ii. Understanding the Misunderstood Word
iii. Rules of Spelling
6. Overcoming Grammar Problems
7. Punctuation
Unit – II [The Art of Putting Words Together] L- 12
1. The Sentence
i. Concision/Clarity
2. Emphasis
i. Total Emphasis (That applies to the Whole Sentence)
ii. Partial Emphasis (That Applies to a word or Group of Words)
3. Rhythm - Words and How they Sound
4. Variety
i. Variety & Recurrence
5. Changing Sentence Length & Pattern
6. Breaking Monotony
7. Varied Openings.
Unit - III [Putting Sentences Together] L- 12
1. The Paragraph
2. Concise Ideas
i. Ideas Dissected into Elements
3. Elements as Paragraphs & Sub Paragraphs
i. Putting Paragraphs Together - Logical Sequencing
4. The Complete Picture - The First Draft
5. Reading Aloud For Further Changes
6. Revise – Re-revise-Edit
7. Writing Formats : Journals, Letters, Essays & Reports
Unit-IV [Translation in Journalism] L- 18
1. Concept & Definition of Translation.
2. Nature & Norms of Translation.
3. Types of Translation
i. Word to Word Translation
ii. Literal Translation
iii. Summarised Translation
iv. Free Translation
v. Translation based on appropriate reference
vi. Translation according to pronunciation (Translation of words & sentences from
the source language as it is)
vii. Paraphrased Translation (Using Synonyms)
4. The need and importance of Translation in Journalism.
5. The process of Translation and How to maintain its originality:
i. Source Material Perception (Comprehending the Source Language)
ii. Analysing the text or Source Material
iii. Transfer of Language(Translation Process)
iv. Revision of the Translated Text
v. Co-ordination & Comparison of Source Language with Original Text and Thus
Final Text in Target Language.
6. Guidelines for Translation:
Points to be kept in mind while doing Translation
i. Don’t Opinionate
ii. KISS rule
iii. Maintaining Originality
iv. Summarise with Clarity
v. Adhere to Norms of Translation.
7. Practice of Translation from Hindi to English & Vice – Versa.
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3
marks each. For framing this question, any topic from any unit can be
selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from
Unit III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to students
Within a unit, the paper setter must ensure internal choice for each
question( except in Question No. 1). The distribution of marks should
be as suggested above.
SOCIO-ECONOMIC & POLITICAL SCENARIO
Course Code : BJ(MC) 103 L : 5 T/P : 0 CREDITS : 5
Objectives of the Course:
1. Explain various aspects of Indian culture and heritage.
2. Identify, discuss and explain various issues and concerns of contemporary Indian socioeconomic
and political system.
3. Apply their knowledge in restructuring the system by developing positive, differentiative
and analytical capabilities.
On completion of the course students should be able to : Marks for Internal Assessment : 25
Unit-I [Indian History, Culture and Heritage] L- 10
1. India that is Bharat.
2. The Great Indian Heritage (art, culture, mythology, language, fairs and
festivals)
4. Landmarks in Indian Freedom Movement (history, reforms, refer series-Bharat
Ek Khoj by Shyam Benegal)
Unit-II [Indian Economy: Issues and Concerns] L-20
1.
Nature of Indian Economy (reasons for underdevelopment) 2.
India’s planning for development (5-year plans) 3.
4. Explanation of economic concepts and terminologies
5. Mixed Economy: Public Sector Undertakings and Private Enterprises
6. Globalization and opening up of Indian Economy
7. Understanding Markets (Concepts-Sensex-Index-Bulls and Bears, Inflation-Cost of
Living Index-Role of SEBI )
8. Foreign trade and balance of payment.
9. Indian industry: an overview.
10 Disinvestment and FDI
11 Bops: An era of outsourcing
Figures Speak: Ground realities of Indian Economy based on HDI Unit-III [The Indian Polity] L-15
1. Salient Features of Indian Constitution : Relevence of Fundamental Rights and Directive
Principles
2. Parliamentary Democracy (Federal and Unitary features) : Do we need to switch over to
Presidential system
3. Centre-State Relations : Issues of Regionalism
4. Decentralization of Power
5. Legislative Procedures-From Bill to Act.
6. Indian Judicial System : Judicial Activism
7. General Elections : Electoral Reforms, Politics of Vote Bank
8. Major National and Regional political parties in India and their changing trend
Unit-IV [Major Issues and Concerns] L-15 1. Population Explosion
2. Corruption
3 Illiteracy
4. Public Health and hygiene
5. Poverty
6. Caste Conflicts
7. Communal tensions
8. Gender Inequality
9. Reservation Issues
Instructions for Paper Setter
Maximum Marks 75 On completion of the course students should be able to:
Unit-I [Defining Communication] L-12
1. Understanding human communication
2. Brief history, evolution and the development of communication in the world with special
reference to India.
3. What is communication? Why do we communicate? How do we communicate?
4. Definitions (A message understood....,Social interaction through messages....., Sharing
experience.....)
5. Five senses of communication
6. Non-verbal communication: Body language, gestures, eye contact.
7. Development of Speech- From Nonverbal to verbal, Oral communication
8. Evolution of languages with special emphasis on Indian languages (Pali, Prakrit,
Apbhransh, Sanskrit, Urdu, Hindi, Tamil)
Unit-II [Understanding Self] L-12
1. Facets of self: thoughts-feelings-attitude-needs-physical self
2. Communicating with self-introspection
3. Voice and speech
4. Speech personality
5. Pitch, volume, timbre, tempo, vitality, tone and enthusiasm
6. Using your voice-conversation to present-actions
7. Communication with others…inter personal communication skills
Unit-III [Introduction to Mass Communication] L-12
1. Mass Communication and Origin of Media -Functions, role & impact of media
2. Meaning of Mass Communication
3. Functions of Mass Communication
4. Elements of Mass Communication
5. Brief introduction to Mass Media
6. Newspapers and Journalism
7. Wireless Communication: From Morse Code to Blue Tooth
8. Visual Communication : Photographs, Traditional and Folk Media, Films, Radio,
Television & New Media
Unit-IV [Communication Theories & Models] L-12
1. What is Communication Theory?
2. What is Communication Model?
3. A brief introduction to Communication theories
i. Multistep Theory
ii. Selective Exposure, Selective Perception, Selective Retention
iii. Play Theory
iv. Uses & Gratification Theory
v. Cultivation Theory
vi. Agenda Setting Theory
4. A brief introduction to Communication Models
i. SMCR Model
ii. Shannon & Weaver Model
iii. Wilbur Schramm Model
iv. Lasswell Model
v. Gate Keeping Model
vi. Gerbner's Model
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory question Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3 marks
each. For framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit
III and Q.No.5 from Unit IV.
Distribution of marks
in these questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of choice
to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks should
be as suggested above.
BASICS OF DESIGN & GRAPHICS
Course Code : BJ(MC) 107 L: 4 T/P : 0 CREDITS : 4
Objectives of the Course:
1. Describe basics of design and graphics.
2. Apply various elements and principles of design to various forms of visual and graphic
communication for Print Media.
On completion of the course students should be able to: Marks for Internal Assessment : 25
Unit-I [Principles of Design & Graphics] L-12
1. Basics of Design and Graphics
2. Elements and principles of design
3. Typography : Physical form, aesthetics and classifications
4. Colour : Physical forms, psychology, colour scheme and production
Unit-II [Layout] L-12
1. Components of layout and layout planning
2. Advertisement layout
3. Broadsheet and Tabloid layout
4. Magazine & Book Layout
Unit-III [Visuals and Design] L-12
1. Visuals : Physical forms, functions & editing
2. Poster Design
3. Logo Design
4. Brochure Design
Unit-IV [DTP & Printing] L-12
1. Basics of Desktop Publishing
2. Printing Process
3. Printing Methods - Letter Press, Screen, Offset,
4. Paper and finishing
Instructions for Paper Setter/Moderator On completion of the course students should be able to:
Exercises & Assignments
1. Conversation between two students recorded on camera. To be self critiqued
2. Reporting on various types of radio programmes monitored by them
3. Presentation on TV programmes watched on the previous day
4. Rewriting Headlines of Newspapers (Hindi & English) on the display boards
5. Reading of day’s newspapers followed by discussions
6. Writing exercises to inform, report and persuade
7. Using microphones (Public Speaking/Presentation Situations)
8. Interview and Group Discussion sessions
9. Book Reading, Reviews, Appreciation
10.Effective Presentation using various audio – visual aids
Internal Assessment:
duly checked and signed by the concerned faculty. The marks assigned for internal evaluation
are 40.
The students should maintain a file & soft copy of their assignments/jobs Instructions for External Examiner for Oral & Practical Examination
A. Student need to be evaluated on the basis of the presentation
(3- 5 minutes duration) which they will make before the
examiner (25 marks)
B. Weightage to be given to the assignments done by the
student during the semester which they will present before
the examiner (25 marks).
C. Overall communication skills of the students may be
evaluated by the examiner. (10 marks)
Max Marks The marks prescribed for evaluating a student by the External
Examiner are 60
DESIGN AND GRAPHICS LAB
Course Code : BJ(MC) 153 L: 0 T/P : 4 CREDITS : 2
Objective of the Course:
1. Design and produce print material
On completion of the course students should be able to:manually. Exercises and Assignments
1. To work with different textures, colour schemes and other elements on atleast 10
different topics/themes.
2. To work on various types of signographic, calligraphic and typographic letterforms
3. Use of colours in different schemes-complementary, analogous, split complementary,
triad , soft, dark and monochromatic
4. Design a logo
5. Design flash cards
6. Design and develop a booklet (story/rhymes/play/ comic strips/or any other)
7. Visit to a printing press
Internal Assessment:
assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for
internal evaluation are 40.
The students should maintain a file and soft copy of their Instructions for External Examiner for Oral & Practical Examination
A. Students need to be evaluated on the basis of print material
designed and developed by them during the semester which
they will present before the examiner
B. Also on the basis of questions pertaining to the subject be
asked by the examiner. ( 10 marks)
Max Marks The marks prescribed for evaluating a student by the External
Examiner are 60
. ( 50 marks) COMPUTER LAB-I
(PAGEMAKER, QUARK XPRESS, INDESIGN)
Course Code : BJ(MC) 155 L : 0 T/P : 4 CREDITS : 2
Objectives of the Course :
1. Describe DTP softwares used for design and layout.
2. Design and create layouts using DTP softwares.
On completion of the course students should be able to: Exercises and Assignments
Following assignments can be given to students in each of these softwares- PageMaker,
QuarkXpress, InDesign
1. Design a visiting card
2. Design a postcard
3. Design a poster
4. Design a brochure
5. Design a magazine (at least 16 pages)
6. Prepare a tabloid
7. Prepare a front page of a newspaper
Internal Assessment:
checked and signed by the concerned faculty. The marks assigned for internal evaluation are 40.
Students should maintain a file & soft copy of their assignments/jobs duly Instructions for External Examiner for Oral & Practical Examination
A. Students need to be evaluated on the basis of their knowledge
of computer and its operations, and prescribed softwares
(15 marks)
B. Also on the basis of the assignments and their presentation to
be made before the examiner using the prescribed software
(45 marks)
Max Marks The marks prescribed for evaluating a student by the External
Examiner are 60
SECOND SEMESTER
HISTORY OF PRINT & BROADCASTING IN INDIA
Course Code : BJ(MC) 102 L : 5 T/P : 0 CREDITS : 5
Objectives of the Course
1. Describe Indian Journalism in a pluralistic society
2. Enumerate the historical moments of print and broadcasting in india
3. Identify the contribution of press and broadcast in social communication
: On completion of the course students should be able to: Marks for Internal Assessment : 25
Unit-I [Pre and post independence Journalism in India] L-15
1. James Augustus Hicky & early newspapers of Calcutta, Madras and Bombay; Growth of
Indian language press—Bangla, Marathi, Hindi and Urdu –prominent newspapers and
their editors.
2. Role of newspapers in India's freedom struggle, British curbs on Indian Press. Dawn of
freedom-changing role of the Indian Press.
3. Print media scenario during initial years of freedom- From 1947 onwards.
4. Growth of National Press (English & Hindi) & the emergence of regional language press.
5. Popular News magazines and periodicals.
Unit-II [News Agencies, Press Organizations and Current Trends] L-15
1. News Agencies in India—English & Hindi –their set up, functions and role--PTI, UNI,
UNI-Varta, Bhasa. Formation and dismantling of Samachar
2. Feature services & syndicates—INFA, Publication Syndicate, PTI Features.
3. Introduction to International News agencies & Photo agencies—Reuters, AP,AFP, UPI,
and TASS.
4. Government Media Organizations—PIB, Photo Division, DAVP, RNI, Directorate of
Information & Public Relations of various state governments
5. Other Media Related Organizations - ABC, INS, Editors Guild, IFWJ, NUJ, PII, News
Broadcaster Association ( NBA).
Unit-III [History of Radio Broadcasting in India] L-15
1. Origin and development of radio in India—from Indian Broadcasting Company to All
India Radio—Growth of AIR from 1936 to 1950
2. Development of AIR since 1950.
3. All India Radio—Organizational structure, functions of different divisions and
Departments/units; News Service Division of AIR.
4. Objectives of broadcast—Information, Education & Entertainment .
5. Commercial Broadcasting Service, External Service Broadcast, National Service, Vividh
Bharati and FM service of AIR; three tiers of Radio Broadcast—Local, Regional and
National & Public Service Broadcast.
6. AIR Code, Commercial Broadcast Code and Guidelines of Election Broadcast
7. Autonomy of All India Radio---Chanda Committee to Verghese Group---- Prasar
Bharati Act 1997—Formation of Prasar Bharati —Composition and Functions of Prasar
Bharati.
8. Privatisation-leasing out time slots (1993)—Privatization policy (2000)—Expansion of
FM Radio channels - Development of Educational & Community Radio.
Unit-IV [Growth of Television Broadcasting in India] L-15
1.
1982. Formation of Doordarshan (DD) as separate entity, SITE.
Origin and development of television in India—from B/W—to colour—from 1959 - 2.
entertainment media.
Doordarshan : The slow Beginings, Doordarshan as an information, education and 3.
Departments / units & Doordarshan News.
DOORDARSHAN—Organizational structure, functions of different divisions and 4.
policy of Govt. and entry of private broadcasters—Satellite television broadcast—
Breaking of monopoly of DD---- Television channels for niche audiences —
entertainment, news, sports, science, health & life style. Proliferation of DTH services
Commercialization of TV; Golden era of Doordarshan—1982-1993; Liberalization 5.
competition for ratings.
Growth of Private International, National & Regional TV Networks & fierce Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3
marks each. For framing this question, any topic from any unit can be
selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from
Unit III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1). The distribution of marks should
be as suggested above.
PRINT JOURNALISM-I
Course Code : BJ(MC) 104 L : 4 T/P : 0 CREDITS : 4
Objectives of the Course:
1. Describe News and how to write it.
2. Write different stories on various subjects with responsibility.
On completion of the course students should be able to: Marks for Internal Assessment: 25
Unit I [News] L-18
1. What is Journalism?
2. Journalism as Fourth Estate
3. Who is a Journalist?
4. Role and responsibilities of a Journalist
5. What is News?
6. Elements of News
7. News Values -Timeliness, Proximity, Size, Importance, Conflict, Human interest,
Novelty
8. Types of News
9. News Sources: types; credibility and protection
10. News versus Information, Hard vs. Soft News
11. Difference between article, news, feature, backgrounder, editorial.
Unit II [News Writing] L-10
1. Inverted Pyramid style of news writing-Why & How
2. Various types of leads/intros
3. Headline writing: Types & Functions
4. The WHAT formula for news writing
5. 5Ws and 1H of news writing
6. Good (The exact, apt, simple, unambiguous words), Bad (redundancies jargons,
verbosities), Ugly of news writing.
Unit III [News Reporting] L-10
1. What is news reporting?
2. Various types of reporting (Objective, Interpretative, Investigative, In-depth, straight)
3. Reporting for Newspapers, News Agencies and Magazines.
4. Pitfalls and problems in reporting-attribution, off-the-record, embargo
Unit IV [Reporter] L-10
1. Reporters: Qualities and Responsibilities
2. Set up and functions of a city reporting room in a daily and bureau
3. Reporting staff: News Bureau, Bureau Chief, Chief Reporter, Correspondent, Stringers,
and freelancer.
4. Reporting for different beats
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory question Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3 marks
each. For framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit
III and Q.No.5 from Unit IV.
Distribution of marks
in these questions
A question should be either a fullength question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of choice
to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1). The distribution of marks should
be as suggested above.
MEDIA LAWS & ETHICS
Course Code : BJ(MC) 106 L : 5 T/P : 0 CREDITS : 5
Objectives of the Course:
1. Define freedom of the press as enshrined in article 19(1) (a) of the constitution
2. List the reasonable restrictions for freedom of the press
3. Describe the salient features of the Press Council of India, its powers and functions
4. Identify and apply the necessary provisions of laws and acts applicable to publication and
broadcast of news and programmes of a sensitive nature
5. Cover judicial proceedings, parliament and state legislature without attracting penal
action
On completion of this course student should be able to: Marks for Internal Assessment : 25
Unit-I [Freedom of the Press and the Law] L-20
1. Laws - Bills and Acts, Ordinance, Regulations, Statute, Code, Norms, Conventions
2.
3. Article 19(1)(a) of the Indian Constitution-Freedom of speech and expression
4. Article 19(1)2 reasonable restrictions to freedom of the press
5. Supreme Court decisions on freedom of the press
6. Press laws before Independence and after
7. First Press Commission after Independence
8. The Press Council Acts, National Emergency
9. Composition, role, powers, guidelines and functions of the Press Council
Freedom of the press and the Constitution-need for a free press in a democracy Unit-II [Media laws pertaining to the State, Citizens, Judiciary,
Legislature and Parliament] L-15
1.
inflammatory writing (IPC 353)
2.
3.
Legislation)
4. A day in the Parliament/ State Legislature
5.
6.
conviction, accused, acquittal, bail, prima facie, subjudice
7. Media Ethics- Why Media Ethics- truth-accuracy-balance-decency-human rights
The State: Sedition-incitement to violence (section 121 IPC) IPC 121 read with 511Citizens: Defamation (IPC (499) 500) civil and criminal defamation-libel, slanderLegislature: Parliamentary privileges / Articles 105 (Parliament) Article 194 (StateJudiciary: Contempt of Court, Covering and reporting court proceedings (Article 361A)Common court terminology - Plaintiff, defendent, affidavit, evidence, prosecution, Unit-III [Acts and Laws] L-15
(Introduction to various Acts/Laws which a journalist needs to know)
1. Press Registration of Books Act. 1867/1955 role of RNI
2. Role and functions of the Registrar of Newspapers
3. Intellectual Property Rights
4. Copyright Act 1957
5. Official Secrets Act 1923
6. Right to Information Act 2005
7. General Acts: Juvenile Justice Act, Domestic Violence Act, NDPS Act, Working
Journalist Act
Unit-IV [Electronic and New Media Laws] L-10
1. Emergence of electronic and new media law
2. The AIR Code
3. The Commercial Code of AIR & Doordarshan
4. Cable Television Act and Rules
5. Advertising Standards Council
6. Media regulations: self or govt.?
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type questions
of 2 ½ marks each or 5 short answer type questions of 3 marks each. For
framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit III
and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a fulS-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1). The distribution of marks should be
as suggested above.
STILL PHOTOGRAPHY
Course Code : BJ(MC) 108 L : 4 T/P : 0 CREDITS : 4
Objectives of the Course
1. Describe photography
2. Explain parts of film & digital camera, its functions and use of accessories
3. Describe lights and lighting application for indoor and outdoor
4. Explain steps involved in printing a digital photograph.
: On completion of the course students should be able to : Marks of Internal assessment: 25
Unit-I [Introduction to Photography
] L- 10 1. What is photography?
2. Brief History of photography.
3. How Camera works?
4. The role & importance of photography.
5. Principles of Camera Obscura
Unit-II [Camera] L- 18
1. What is Camera?
2. Basic Parts of single lens reflex (SLR) [film & digital] :
i. Lens
ii. Film Chamber (CCD & CMOS)
iii. Aperture
iv. Shutter
v. View finder
vi. Pentaprism
vii. Memory (Internal & External)
3. Camera formats – 35mm, medium format, large format
4. Camera design & its working – simple camera, compact camera, view camera, range
finder & reflex camera TLR, SLR, POLOROID, UNDERWATER CAMERA &
DIGITAL CAMERA
5. Lenses – controlling the image
i. Photographic lenses – prime & zoom lens, angle of view (Narrow & Wide Angle
Lens)
ii. Aperture, Focal No. & Focal Length
iii. Depth of focus, Depth of Field and How they work
iv. Lens care
6. Lens perspective, film speed, flash gun, light meter
7. Exposure
i. Measurement of light – exposure metering system
ii. Exposure control – relationship between shutter speed and aperture
8. Camera accessories: Tripod, monopod, filters, Lens hood
UNIT-III [Lighting And Visual Communication] L- 10
1. Lighting
i. Sources of light : Natural & Artificial
ii. Nature and physical properties of light
iii. Direction & angle of light : Front, side, top & back
iv. Lighting contrast and its control by fill in lights
v. One, two & three point lighting : Key, fill and back light
2. Principles of Photographic composition
3. Various types of photography: Portrait, Wildlife, Nature, Photo Journalism, Advertising
and Night photography
UNIT-IV [Printing of Photograph] L- 10
1. Steps involved in printing of digital photographs : manipulation, choice of paper and
choice of printers
2. Converting developed photograph into digital photograph
3. Photo appreciation
4. Different problems related to Photography
Instructions for External Examiner for Oral & Practical Examination
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3 marks
each. For framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit
III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a ful-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks should
be as suggested above.
PRACTICAL
PRINT JOURNALISM LAB – I
Course Code : BJ(MC) 152 L : 0 T/P : 4 CREDITS : 2
Objectives of the Course:
1. Write reports for newspapers and magazines
2. Prepare questionnaire for interview
On completion of the course students should be able to: Exercises/Assignments
1. Reading of newspapers in the class particularly the front page and the local news pages.
2. Writing reports on crime related incidents after visiting local police stations.
3. Writing reports on civic problems incorporating information from civil organization
based on interview.
4. Prepare questions for a specific interview.
5. Rewriting news stories from newspapers converting them for magazine.
6. Filing report on the basis of mock press conferences.
7.
Filing report after attending one press conference after going to the field. Internal Assessment:
undertaking various exercises and submission of assignments. All the stories should be
documented in a file & soft copy duly checked and signed by concerned faculty. The marks
assigned for internal evaluation are 40.
Student should be evaluated on the basis of his/her performance while Instructions for External Examiner for Oral & Practical Examination
A. Due weightage to be given to the file and soft copy
of assignments prepared by a student during the
semester. (45 marks)
B.
The examiner should also interview the student to
find out his/her level of understanding of
Journalism and knowledge of current affairs.
(15 marks)
Max Marks The marks prescribed for evaluating a student by
the External Examiner are 60.
PHOTO LAB
Course Code: 154 L: 0 T/P :4 Credits: 2
Objectives of the Course:
1. Handle Digital SLR Camera
2. Compose and Shoot in different lighting conditions.
3. Make a photo feature on a specific topic
On completion of the course students should be able to: Exercises/Assignments
1. Outdoor Shoot:
i. Using Digital SLR and Mobile camera/developing an idea and practice
ii. Making a Photo feature on a specific topic by using self clicked photographs from
Digital Camera
iii. Photographs should be of postcard size. A photo feature must of comprise 10 – 16
photographs.
2. Studio Photo Shoot:
i. Shooting exercise in artificial lights.
3. Photo Lab
i. Use of software for modification of picture
ii. Editing of captured images with the help of Photoshop
iii. Preparing a softcopy of photo feature on CD
Internal Assessment:
done duly checked and signed by concerned faculty. The marks assigned for internal evaluation
are 40.
Students should maintain a file and soft copy of their assignments/jobs Instructions for External Examiner for Oral & Practical Examination
A. Due weight age to be given to the file & soft copy of
assignments prepared by the student during the
semester. (45 Marks)
B.
The examiner should also interview the student to find
out his/her level of understanding of Photography.
(15 Marks)
Max Marks The marks prescribed for evaluating a student by the
External Examiner are 60.
COMPUTER LAB-II
(PHOTOSHOP & CORELDRAW)
Course Code: 156 L: 0 T/P :4 Credits: 2
Objectives of the Course :
1. Design material in Photoshop and Corel Draw
2. Differentiate between object oriented and bitmap images, vector and raster graphics.
On completion of the course students should be able to:- Exercises and Assignments:
Students will be taught the basics of the DTP software’s used for designing.
Photoshop:
various effects to the photographs.
1. Design a poster for social awareness
2. Design a cover page of a magazine
3. Design flash cards
4. Design a brochure / pamphlet
5. Give various effects to the photographs
6. Make a cut out
Students should be able to create visuals with text. They should also be able to give Corel Draw:
1. Design an invitation card
2. Design a logo
3. Design a title page of a book
4. Design a calendar
The students should be able to work with objects. Internal Assessment:
duly checked and signed by the concerned faculty. The marks assigned for internal evaluation
are 40.
The students should maintain a file & soft copy of their assignments/jobs Instructions for External Examiner for Oral & Practical Examination
A.Due weightage to be given to the file & soft copy
of assignments prepared by a student during the
semester. (45 marks)
B. The examiner should also interview the student to
find out his/her level of understanding of
softwares. (15 marks)
Max Marks The marks prescribed for evaluating a student by
the External Examiner are 60.
THIRD SEMESTER
DEVELOPMENT & COMMUNICATION
Course Code : BJ(MC) 201 L : 5 T/P : 0 CREDITS : 5
Objectives of the Course:
1. Develop understanding of development issues
2. Contribute positively towards the development process of country as responsible mass
communicators.
On completion of the course students should be able to: Marks for internal assessment: 25
Unit-I [Concept and Indicators of Development] L -20
1. Definition, meaning and process of development
2. Theories and paradigms of development – unilinear and non-unilinear
3. Ingredients (5Ms) of development and money generation, MNCs and foreign aid
4. Basic needs model by Bariloche Foundation
5. Economic and social indicators of development:
i. GDP/GNP
ii. Human Development Index
iii. Physical Quality of Life Index
6. Other indicators:
i. Communication as an indicator
ii. Democracy as an indicator
iii. Human Rights as an indicator
iv. Social Relations [inequality]
v. Happiness Index
7. The Millennium Development Goals (MDGs)
Unit – II [Development Communication - Concept and Theories] L -10
1. Definition and Concept
2. Approaches:
i. Diffusion of Innovation
ii. Magic Multiplier
iii. Localised Approach
3. Development Support Communication - Extension Approach
i. Health and Family Welfare
ii. Women Empowerment
iii. Literacy & Education
iv. Water Harvesting & Management
Unit-III [Media and Development] L -20 1. Development of message design and communication
2. Role and performance of mass media: Print, Radio, TV, Outdoor publicity and traditional
media - music, drama, dance, puppetry, street play, fairs, festivals and their role in
development..
3. Cybermedia and development: e-governance , digital democracy &
e-chaupal 4. ICT & Development
5. Case Studies :
i. SITE Experiment
ii. Community-based water harvesting by Rajendra Singh in Rajasthan.
6. Role of NGOs in social development..
Unit - IV [Communication in different Indian perspectives] L -10
1. Communication for rural development:
i. Strengthening of Panchayati Raj
ii. Advancement in farming and alternative employment
iii. Conservation of rural culture - tradition
2. Communication for urban development:
i. Urban sanitation
ii. Consumer awareness
iii. Slum development
3. Communication for Tribal development
i. Wild life and forest conservation
ii. Joint forest management
iii. Forest based cottage industries
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3
marks each. For framing this question, any topic from any unit can
be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from
Unit III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to
students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks
should be as suggested above.
PRINT JOURNALISM-II
Course Code : BJ(MC) 203 L : 5 T/P : 0 CREDITS : 5
Objectives of the Course:
1. Edit the reports with proof reading symbols
2. Design and layout
3. Describe the functions and responsiblities of editor and sub-editor
On completion of the course students should be able to: Marks for Internal Assessment: 25
Unit I [Editing Principles] L-15
1. What is editing? And objectives of editing?.
2. Editing and Rewriting.
3. Principles of editing.
4. Editing for newspapers, magazine and journals.
Unit II [News Editing] L-15
1. Editing a copy/electronic editing.
2. Guidelines for writing headlines.
3. Use of graphics, cartoons and statistics.
4. Design & layout.
Unit III [Editing Style] L-15
1. Understanding Style book.
2. Spelling and Grammar/Punctuation & Quotation
3. Attribution, Capitalization
4. Use of Editing Symbols.
Unit IV [Specialized Writing/Editing] L-15
1. Structure & Operations of a newspaper organization.
2. Functions and responsibilities of Editor and Sub Editor.
3. Editorial Writing and its importance.
4. Commentary, Analysis, letters to editor column.
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3 marks
each. For framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit
III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a fulS-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to
students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1). The distribution of marks should
be as suggested above.
RADIO JOURNALISM AND PRODUCTION
Course Code : BJ(MC) 205 L : 4 T/P : 0 CREDITS : 4
Objectives of the Course:
1. Describe the characteristics of radio as a medium of mass communication and its
limitations
2. Identify different modes of broadcasting and types of radio stations
3. Describe different formats of radio programmes
4. List basic inputs and main elements of radio production-Human Voice-Music-Sound
Effects and Silence
5. Distinguish & describe the qualities of different types of microphones used in radio
production
6. Identify the right kind of music and sound effects for different formats of radio
programmes
7. Write effectively for the ear
8. Define radio news
9. Describe characteristics of radio news
10. Speak effectively extempore and with a written script
On completion of the course students should be able to: Marks for Internal Assessment : 25
Unit-I [Radio as a medium] L- 10
1. Radio as a medium of mass communication in today’s context
2. Characteristics of radio
3. Limitations of radio
4. Three Modes of transmission: AM, SW and FM
5. Different types of radio stations
Unit-II [Radio Formats] L - 16
1. Why formats?
2. Simple announcements
3. Radio talks/commentaries/comments
4. Radio interviews
5. Radio discussions
6. Radio features and documentaries
7. Radio play
8. Radio running commentaries
9. Radio ads/commercials
10. Phone ins and radio bridges
11. Music on radio
12. Radio News-Radio News defined
13. Main characteristics of Radio News as against news in other media
Unit-III [Writing for the Ear] L - 12
1. Introduction
2. Characteristics of spoken word
3. Knowing your audience
4. Developing your style
5. Writing for different formats and messages
6. Dramatising messages
Unit-IV [Radio Production] L - 10
1. Introduction
2. Elements of radio productions
3. Acoustics
4. Perspective
5. Sound effects
6. Music
7. Distort/Filter
8. Different types of microphones
9. Recording
10. Editing
Instructions for Paper Setter/Moderator
MaximumMarks:75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3
marks each. For framing this question, any topic from any unit can
be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from
Unit III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to
students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks
should be as suggested above.
BASICS OF CAMERA, LIGHTS AND SOUND
Course Code : BJ(MC) 207 L : 4 T/P : 0 CREDITS : 4
Objectives of the Course
1. Identify different kinds of video camera, camera shots, movements, mounts, angles and
compositions along with basic operations and functions of a video camera.
2. Describe techniques of lighting for video production.
3. Describe the methods of recording and mixing of sound in video production.
: On completion of the course students should be able to: Marks for Internal Assessment : 25
Unit-I [Camera] L-12
1. Introduction to video camera
2. Parts of video camera and their functions
3. Camera movement equipment
4. Lenses – functions and types
Unit-II [Visualization] L-12
1. Composition – different types of shots, camera angles and camera movements
2. Asthetics in visual composition
3. Subject - camera relationship.
4. Aperture control and depth of field
Unit-III [Lights] L-12
1. Lights and its properties
2. Different types of lights
3. Other tools used in lighting – diffusers, reflectors, cutters & gels
4. Basic lighting techniques
5. Accessories used in lighting
Unit-IV [Sound] L-12
1. Audio fundamentals
2. Various audio elements used in video programmes - lip synchronized sound, voice,
music, ambience, sound effects
3. Types of microphones
4. Use of audio mixers for recording & editing of sound
5. Different audio equipment for studio and location recording
6. Audio post production – mix and unmix tracks
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3
marks each. For framing this question, any topic from any unit can
be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from
Unit III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7½ marks each or 3 short notes of 5 marks each.
Availability of
choice to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks
should be as suggested above.
SUMMER TRAINING REPORT
Course Code : BJ(MC) 209 L : 0 T/P : 0 CREDITS : 4
Soon after the Second Semester End-Term Examination, students will undergo training in Print
Media for four weeks and will submit a comprehensive Summer Training Report (STR)
alongwith a Power Point Presentation incorporating the work done during the training.
The hard copy of the STR (in duplicate) is to be submitted alongwith a soft copy of Power
Point Presentation at least 4 weeks before the commencement of End Term Examination of the
Third semester.
Summer Training Reports will be evaluated by the Board of Examiners comprising of an
Internal Examiner and one External Examiner separately out of 50 marks each. The External
Examiner will be appointed by the Vice Chancellor.
PRACTICAL
PRINT JOURNALISM LAB-II
Course Code : BJ(MC) 251 L : 0 T/P : 4 CREDITS : 2
Objectives of the Course:
1. To edit reports using editing symbols.
2. Write headlines
3. Write captions for cartoons and photographs
On completion of the course students should be able to: Exercises/Assignments
1. Preparation of copy by using editing symbols.
2. Editing features into a news story.
3. Headlines writing exercises based on newspaper published stories.
4. Writing caption/changing caption of the selected cartoons and photos.
5. Writing two editorials.
6. Assigning the qualities/attributes of a good editor (classroom exercise).
7. Finding out facts/opinion /hearsay in at least five stories published in newspapers.
Internal Assessment:
undertaking various exercises and submission of assignments. All the stories should be
documented in a file & soft copy duly checked and signed by concerned faculty. The marks
assigned for internal evaluation are 40.
Students should be evaluated on the basis of his/her performance while Instructions for External Examiner for Oral & Practical Examination
A. Due weightage to be given to the file & soft copy
of assignments prepared by a student during the
semester. (45 marks)
B.
The examiner should also interview the student to
find out his/her level of understanding of
Journalism and knowledge of current affairs.
(15 marks)
Max Marks The marks prescribed for evaluating a student by
the External Examiner are 60.
RADIO JOURNALISM AND PRODUCTION LAB
Course Code : BJ(MC) 253 L : 0 T/P : 4 CREDITS : 2
Objectives of the Course:
1. Prepare an audio brief
2. Use different types of microphones for radio/audio productions
3. Apply various elements of radio production for producing different radio formats
4. Write effectively for radio
5. Record and edit radio programs
6. Produce radio interviews, discussions, features and documentaries
7. Cover events outside the studios
8. Effective presentation of programmes
On completion of the course students should be able to : Practical Exercises
1. Preparation of audio brief
2. Recording and editing exercises in the studio
3. OB recordings
4. Writing exercises
5. Interviews-simulated and actuality
6. Research and scripting of radio documentary/feature/drama
7. Production of radio discussions
8. Presentation of various types of programmes
9. Production of social messages (max 30 seconds)
10. Production of radio documentary/feature
11. Preparation of audience profile
12. End Product
Internal Assessment:
checked and signed by the faculty. The marks assigned for internal evaluation are 40.
Students should maintain a file & soft copy of their assignments/jobs duly Instructions for External Examiner for Oral & Practical Examination
A. Students to be evaluated on the basis of the individual and
group production work undertaken during the semester.
(15marks)
B.
The examiner should also interview the student to find out
his/her level of understanding of radio as a medium and his/her
skills in audio production.
(15 marks)
C. Final Production for Evaluation : Students in group will
produce a 10 minutes of radio production (Feature/
Documentary/ Play/Celebrity Interview) and 30 seconds
Spot/Jingle. Public Service Announcement The examiner will
listen to the radio programmes produced by the students.
(30 marks)
Max Marks The marks prescribed for evaluating a student by the External
Examiner are 60.
OPERATION AND HANDLING OF VIDEO EQUIPMENT
Course Code : BJ(MC) 255 L : 0 T/P : 4 CREDITS : 2
Objective of the Course
1. Develop the competency to handle video camera
2. Compose shots
3. Shoot appropriate visuals for video prgrammes
4. Use lights effectively inside and outside the studio
5. Use audio equipment appropriately
6. Conceive and produce a video programme
: On completion of the course students should be abe to: Exercises on Camera
i. operation and handling of video camera
ii. Basic camera movements
iii. Composition of different shots
Exercises in Lighting
i. Different types of lights used in videography
ii. Use of filters and reflectors
Exercises in Sound
i. Use of different types of microphones for indoor and on location video recordings.
Internal Assessment:
duly, checked and signed by the concerned faculty. The marks assigned for internal evaluation
are 40.
The students should maintain a file & soft copy of their assignments/jobs Instructions for External Examiner for Oral & Practical Examination
A. Students will be evaluated on the basis of file & soft copy of exercises
/ assignments done during the semester. (45marks)
B. The examiner will also interview the students to find out his/her level
of understanding of camera, lights and sound. (15 marks)
Maximum Marks The marks prescribed for evaluating a student by the External
Examiner are 60.
FOURTH SEMESTER
TELEVISION JOURNALISM AND PRODUCTION
Course Code : BJ(MC) 202 L : 5 T/P : 0 CREDITS : 5
Objectives of the Course :
1. Explain the salient features of TV as a medium
2. Describe the process of gathering news and report for TV.
3. List the stages of production of a video program
4. Describe the steps involved in editing of a video program
On completion of the course students should be able to : Marks for Internal Assessment : 25
Unit-I [TV as a medium] L-10
1. Understanding the medium - Nature and Language of TV
2. Formats and types for TV Programmes
3. TV News script format
4. Scripting for Fiction/Non Fiction
Unit-II [TV News Gathering] L-20
1. Fundamentals of TV reporting – Reporting skills, Ethics for TV reporting
2. Writing and Reporting for TV : Finding the story and Developing the sources, Gathering
the facts (Getting right visuals, facts and figures, establishing the scene, cut away)
3. Interview – types of news interview, art of conducting a good interview
4. Anchoring - Live shows
5. Packaging
Unit-III [ TV Programme Production] L-20
1. Steps involved in production & utilisation of a TV Program
2. Stages of production- pre-production, production and post-production
3. The production personnel – Single camera and Multi camera production
4. Use of graphics and special effects
5. Developing a video brief
Unit-IV [Basics of Video editing and Programme Evaluation] L-10
1. Aesthetic Factor of video editing.
2. Types of video editing- Non-Linear editing ,Cut to cut, assemble & insert, on line, off
line editing
3. Designing, Evaluation and field testing of programme
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3
marks each. For framing this question, any topic from any unit can
be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from
Unit III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1). The distribution of marks
should be as suggested above.
INTRODUCTION TO ADVERTISING
Course Code : BJ(MC) 204 L : 5 T/P : 0 CREDITS : 5
Objectives of the Course :
1. Define and explain advertising, its role and functions.
2. Identify various types of advertising.
3. Differentiate between advertising as communication, marketing and PR tool.
4. Explain the working of an ad agency
On completion of the course students should be able to: Marks for Internal Assessment: 25
Unit I [Introduction] L-15
1. Definition & Meaning of Advertising
2. Role and functions of Advertising
3. Nature & Scope of Advertising
4. Growth & Development of Advertising in India & World
5. Global Scenario of Advertising
6. Ethical & Regulatory Aspects of Advertising
Unit II [Advertising as a tool & process] L-15
1. Advertising as communication tool, communication process & advertising
2. Models of Advertising Communication
i AIDA model
ii DAGMAR model
iii Maslow’s Hierarchy Model
3. Advertising as a social process- consumer welfare, standard of living and cultural values
Unit III [Classification & Aspects] L-15
1. Classification of Advertising on the basis of
i. Target Audience
ii. Geographical Area
iii. Medium
iv. Purpose
2. Advertising Creativity- Definition & importance.
3. Elements of Print advertising - Copy, slogan, identification mark, clashing illustrations.
4. Characteristics, Advantages & Disadvantages of
i. Broadcast media – Television, Radio, Audio-Video Cassettes & CD’s, Cyber
media
ii. Print Media – Newspaper, Magazines
iii. Support Media – Out-of–home, in-store, transit, yellow pages, Movie theatre, inflight
iv. Direct marketing
Unit IV [Ad Agency Structure & Functions] L-15
1. Concept of advertising agencies
2. Ad agency-Role, Types, Structure & functions
3. The advertisers; client –agency relationship
4. Criteria to select an ad agency
Instructions for Paper Setter/Moderator On completion of the course students should be able to:
Marks for Internal Assessment : 25
Unit-I [Public Relations] L-12
1. Definition of Public Relations - Its need, nature and scope
2. Types of Publics, Functions of PR
3. How PR is different from advertising, publicity and propaganda
4. Corporate Communication, Difference between Corporate communication & PR
5. Ethics of PR - IPRA code - professionalism, PRSI
Unit-II [Tools & Techniques] L-12
1. Tools and techniques of Corporate Communication
2. News release - seven point formula
3. Media relations - press conference and press tours
4. Internal and External PR media - corporate film, house journal, annual report,
speech writing, minutes and official memo, institutional advertising
Unit – III [Role of PR] L- 14
1. Role of PR in developing countries
2. Role of PR in Educational and Research Institutions
3. Role of PR in Rural Sector
4. Role of PR in Defence
5. Role of PR in Political and Election Campaigns
6. PR for Individuals
Unit-IV [PR Campaign] L-10
1. Finding a problem
2. PR campaign - programme planning, evaluation
3. Research in PR
Instructions for Paper Setter/Moderator
MaximumMarks:75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3 marks
each. For framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit
III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to
students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks should
be as suggested above.
NEW MEDIA
Course Code : BJ(MC) 208 L : 4 T/P : 0 CREDITS : 4
Objectives of the Course
1. Explain new media technology for journalist purpose
2. Describe online discussion forums keeping in mind cyber laws and create blogs.
: On completion of the course students should be able to: Unit-I [Online Communication and Internet] L-12
1. Online Communication
i. Meaning and definition
ii. Features of Online Communication
2. Internet
i. Characteristics
ii. Networking, ISP and browsers
iii. Types of websites
iv. Video conferencing, Webcasting
Unit-II [New Media] L-14
i. Digital media and communication, ICT and digital divide
ii. Information Society, New World Information Order and E-governance
iii. Convergence : Need, nature and future of convergence
iv. Emerging Trends: Mobile Technology, Social Media & Web 2.0
Unit-III [Online Journalism, Laws and Ethics] L-14
i. Traditional vs Online Journalism-difference in news consumption,
ii. presentation and uses
iii. Online Writing & Editing: do’s and don’ts
iv. Cyber Crimes & Security : Types and Dimension
v. Cyber Laws & Ethics and the difficulty in enforcing them
Unit-IV [Web Designing] L-8
i. Elements & Principles of Web Designing
ii. Basic Programming for Web Designing-- HTML
Instructions for Paper Setter/Moderator
Maximum Marks 75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 ½ marks each or 5 short answer type questions of 3 marks
each. For framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.N0.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit
III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 ½ marks each or 3 short notes of 5 marks each.
Availability of
choice to students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks should
be as suggested above.
PRACTICAL
TELEVISION JOURNALISM AND PRODUCTION LAB
Course Code : BJ(MC) 252 L : 0 T/P : 4 CREDITS : 2
Objectives of the Course
1. To prepare a video brief
2. Handle various aspects of TV production and direction
3. Write scripts for TV
4. Use sound and light
5. Apply production and post-production technique effectively to produce a video program.
: On completion of the course students should be able to: Exercises/Assignments
1. Preparation of a video brief
2. Idea generation – fiction and non fiction
3. Developing an idea into story
4. Script and story board
5. Production schedule
6. Budget
7. Floor plan
8. Lighting plan
9. Shooting script
10. Production of a programme
11. Post production
At the end students will produce a programme [fiction/non fiction]
Internal Assessment :
students need to be evaluated on the basis of their performance. The marks assigned for
internal evaluation are 40.
The concerned faculty should develop various assignments and