Saturday, February 19, 2011

Public Relations


Public Relations


Meaning of Public Relations

1. Council of the Institute of Public relations (British) 1948:- “Public relations practice is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public.”

Interpretation:

n     PR is “the deliberate, Planned and sustained effort” that is, PR activity is organized as a campaign or programme and it is a sustained activity. It is not a disorganized activity.
n     The purpose is “to establish and maintain mutual understanding” Its aim is to make the organization understood by the others. This mutual understanding is thus between an organization and its public or rather publics, since various groups of people are involved.


2. The Mexican Statement (1978):- “Public relations practice is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programmes of action which will serve both organization’s and the public interest. ”

Interpretation:

n     The Mexican Statement refers to “Analyzing trends” which implies the application of research technique before a PR programme.
n     The definition embraces the public affairs and social conscience aspects of an organization. Public relations is about goodwill and reputation. An organization will be judged by its behavior and its sense of responsibility the interest of the public at large.


More definitions:

1.    Classic definition: - Creating an understanding for or goodwill towards a company, person or product.
2.    Sam Black in “Practical Public Relations” says that, “the fundamental purpose of public relations practice is to establish a two-way flow of mutual understanding based on truth, Knowledge and full information.”
3.    John Maston defined PR as: - “Public relations is finding out what people like about you and doing of it, finding out what they don’t like about you and doing less of it.”



Analysis of Definitions

n     A planned effort or management function
n     Identify existing relationships
n     Evaluate the Relationships
n     Design Policies to Improve Relationships
n     Implement the Policies


Two New Concepts of Public Relations

n     The Black Box Concept
n     The SRIF Formula
          S- Strongest
          R- Relevant
          I- Influence
          F-Factor

3 comments:

  1. VOCÊ ESTÁ PROCURANDO HACKERS ONLINE, AMIGOS DARE. SE VOCÊ PRECISA DE SERVIÇOS DE HACKING GENUÍNOS E PROFISSIONAIS, CONTATE-OS EM: = GENERALINTERNETHACKERS@GMAIL.COM WHATSAPP = +17248034300
    Eles são um grupo profissional de hackers com base na Europa, Ásia, Austrália, América do Norte e América do Sul. Eles são os melhores hackers e desenvolvedores de software para penetrar em qualquer site, todos os outros hackers entram em contato com eles para obter o melhor software de algoritmo. Seus serviços são 100% garantidos também com seu software de penetração impossível de rastrear. Eles oferecem os seguintes serviços;
    -SPYWARE PARA TODAS AS CONVERSAS NA MÍDIA SOCIAL
    -Western Union MTCN e Moneygram hackeados
    -Eu conheço a pirataria de cartas
    -A eliminação da pontuação de crédito antiga
    -As qualificações universitárias mudam
    -Banco de contas bancárias
    Exclusão de registros criminais
    -Facebook hack
    -Twitters hack
    contas de e-mail pirateadas
    - Grandes mudanças pirata
    -Site travou hack
    -server travou hack
    -Skype hack
    -Banco de dados pirata
    - Hack do Word Press Blogs
    - Pirata de computadores individuais
    - Dispositivos de controle pirateados remotamente
    -Burner Numbers hack
    -O pirata de contas verificadas do PayPal
    - Qualquer hack de conta de mídia social
    -Android e iPhone Hack
    - Interceptação de e-mail
    - cartão de crédito para transações online gratuitas
    - Cartão de vendas em caixas eletrônicos e cartão de crédito em branco
    - IP intratável, etc.
    Contate-os diretamente em = GENERALINTERNETHACKERS@GMAIL.COM WHATSAPP = +17248034300
    você nunca se arrependerá de nenhum dos seus serviços de interceptação de mensagens de texto na Internet
    e-m. Amigos, recomendo que confiem em mim...

    ReplyDelete
  2. I Saw A Post Online Talking About A Guy Who Helped A Lady Got Proofs From Her Cheating Partners Phone,Without Any Physical Touch Which Means It Was Done Remotely,I Then Tried It Out And To My Surprise He Blew Me Off With The Very Type Of Results I Needed I Was Able To See My Cheating Spouse Whatsapp Messages Snapchat Messages Facebooks Messages And See Her Call Logs And Also Listen To Her Incoming Calls As Well You Should Give Him A Try Also Contact Him On through email “Whitehatspytech@cyberservices.com” For Any Type Of Hack.

    ReplyDelete
  3. I just have to introduce this hacker that I have been working with him on getting my credit score been boosted across the Equifax, TransUnion and Experian report. He made a lot of good changes on my credit report by erasing all the past eviction, bad collections and DUI off my credit report history and also increased my FICO score above 876 across my three credit bureaus report you can contatc him for all kind of hacks . Email him here via Email him here via hackintechnology@gmail.com or whatsapp Number: +1 213 295 1376.

    ReplyDelete